A Delicious Burst of Berry Freshness

Discover one of Asia’s most sought-after flavor cigarettes with Mevius Blueberry Pop (also widely known as Mevius Option Purple). Renowned for its smooth charcoal-filtered performance and rich aromatic profile, this release combines premium, light American-blend tobacco with an irresistible berry-menthol twist.

Featuring an integrated flavor capsule inside the filter, Mevius Blueberry Pop allows you to customize every moment. Enjoy the smooth, balanced taste of classic Mevius tobacco, or click the capsule to release an intense, fragrant wave of sweet wild blueberry and icy menthol cooling.

Key Features:

Aroma-Capsule Technology: Simply crush the purple capsule in the filter to unleash a burst of ripe blueberry and crisp mint aroma.
Charcoal Filter Smoothness: Built with Japan Tobacco’s famous dual-charcoal filter for an ultra-smooth, clean draw with reduced harshness.
LSS Technology: Formulated with Less Smoke Smell (LSS) paper technology to minimize lingering tobacco odors on clothes and surroundings.
Full Carton Convenience: Packed as a factory-sealed carton containing 10 individual packs (200 cigarettes total) for maximum fresh storage.

Attribute Table

Attribute	Specification
Brand	Mevius (formerly Mild Seven)
Product Line	Option Purple / Blueberry Pop
Packaging Unit	1 Carton (10 Packs / 200 Cigarettes)
Format	King Size Hard Pack
Flavor Profile	Mild Virginia Blend + Sweet Blueberry & Crisp Menthol
Capsule Technology	Single Aroma Flavor-Burst Capsule (Purple)
Tar Level	~5 mg – 8 mg (market release dependent)
Nicotine Level	~0.5 mg – 0.7 mg (market release dependent)
Filter Type	Dual Charcoal Filter with Less Smoke Smell (LSS)
Manufacturer	Japan Tobacco International (JTI)